Ensuring Truthful Advertising of Products Claiming To Be Made in America

[Executive Order 14392] is an executive action signed by President (name not specified in the order) that directs federal agencies to strengthen enforcement and rules around "Made in America" and other American-origin claims (Sec. 1; Sec. 2). The Federal Trade Commission (FTC) shall prioritize enforcement of deceptive American-origin claims and consider proposing rules for online marketplaces (Sec. 2(a); Sec. 2(b)). Agencies with labeling oversight shall consider voluntary country-of-origin labeling guidance, and procurement authorities shall verify government contract claims and remove misrepresented products (Sec. 2(c); Sec. 2(d)). This matters because it aims to give shoppers clearer information and protect businesses that actually make products in the United States (Sec. 1).